Proclivity Mail™

Extracting the Full Potential of Email Marketing

Proclivity Mail™ is all about ROI - Return on Intelligence. The more you know about your customers, the more revenue you can earn from them. Proclivity Systems' central revenue optimization platform, Proclivity, examines the behavior of website visitors in order to identify the right customer for the right product at the right time. This intelligence creates a high-performance consumer behavior bank that can be deployed by clients to increase sales across a variety of marketing programs.

Proclivity Mail™ is a key application module that leverages your custom consumer behavior bank to create behaviorally targeted email programs that are based on the predictive interests of your customers, in relation to any product or set of products, thereby maximizing revenue. Proclivity Mail's Web-based interface allows marketers to choose and discover the best email campaigns for a product - or for a segment of customers - based on foresight into how much revenue that campaign will generate.

Proclivity Mail™ has been proven to:

• Increase campaign revenue by 25%
• Increase open rates by 200%
• Increase click through rates by 300%
• Increase conversion rates by 300%
• Increase average order size by 20%
• Increase revenue per email by 600%
• Lower unsubscribes by 50%