Proclivity Products

What they want, when they want it, and at what price they want it

Online marketers and the customers they target share a common complaint: how to make sense of the enormous amounts of information they are presented with on a daily basis. Proclivity Systems' products have the power to solve both problems.

Our central revenue optimization platform, Proclivity, easily collects and automatically mines at all of the customer data online retailers have in their possession to support high-performance, targeted marketing and merchandising. From files tucked away in merchandising systems, to transactional databases, to the clickstream data of website visitors, Proclivity takes into consideration the full scope of permissible customer information available to marketers as they develop outreach programs. Every piece of data retailers collect is examined in order to answer the question: What do your customers want?

The customized consumer behavior bank which quickly emerges from Proclivity can be used to inform any marketing program, across any channel. Marketers are already using our flagship solution, Proclivity Mail™, to email customers what they want, when, and at what price point. In doing so, our clients exceed revenue goals for every email campaign they send.