What Does it Do?

From Data, to Knowledge, to Power

The Proclivity revenue optimization platform uses an advanced algorithm to analyze the online and offline activity of individual consumers to implicitly identify and predict his/her dynamic shopping preferences and behaviors. We use probability indices to identify customers that are likely to buy a particular product, at a specific price point, within a defined period of time. The intelligence our revenue optimization platform generates creates a consumer behavior bank - a unique repository of information on how your customers will respond to your marketing programs at any given time.

Proclivity Systems' clients immediately benefit by launching high-performance targeted campaigns across various channels based on the practical and actionable knowledge this customized consumer behavior bank contains about their businesses. Discover microtrends, and microsegments, that you may never have anticipated that can lead to significant increases in consumer response and additional sales and profits. Learn new ways to cross-sell merchandise in fresh combinations across various channels. And never worry about sending the wrong offer to the wrong customer again.

Happy Customers, Profitable Campaigns

By harnessing the power of Proclivity Systems' consumer behavior bank, you make more money on every marketing program. When you target a group of customers based on the insight our consumer behavior bank provides, you also gain the opportunity to reach out to an equally targeted, equally marketable set of customers. And by choosing the messages you send to customers more carefully than ever before, fewer customers tune out, unsubscribe, or fail to return. In this way, Proclivity Systems maximizes marketing revenue while also minimizing the costs associated with customer churn.