What is the Proclivity Platform?

Recommendations Rooted in Action and Revenue Optimization

Proclivity Systems gives marketers and merchandisers unparalleled insight, and foresight, into what their customers will buy online. Our one-of-a-kind revenue optimization platform, Proclivity, leverages advanced econometric modeling of the actual behavior exhibited by all of your customers, in relation to all of your products, at all times. In this way, you can ensure that all of your customers are sent the most relevant offers – improving conversion, boosting sales, and reducing churn costs.

The Ultimate Asset: Consumer Behavior Bank

Once deployed, Proclivity becomes a new asset for marketers and merchandisers: a consumer behavior bank. This bank actively collects, mines and stores data from all third-party sources you make available to us. The actionable intelligence the bank generates can be utilized across all on- and offline marketing channels. From email and site optimization, to online and mobile advertising, and even direct mail and in-store promotions, this consumer behavior bank provides endless opportunities to maximize the impact of all marketing efforts.

Proclivity features

  • Advanced projections of future purchasing activity and revenues of campaign scenarios for unparalleled decision support
  • Intuitive and easy-to-use web hosted application for discovery, analysis, and deployment of high-performance target marketing and merchandising campaigns
  • Flexible customer-centric and product-centric targeting
  • Immediate use and results based on leveraging of historical to current data for scoring of all existent and newly acquired customer and merchandise
  • Powerful self-learning technology that automatically adjusts and continuously learns individual consumer preferences based on distinctive shopping and campaign response behavior as well as seasonal and other macro-market trends and cycles
  • Easy cross-channel targeting and performance measurement for comprehensive and consistent consumer experience for revenue optimization
  • Passive, non-invasive back-end data integration (your IT team will love you!)

Proclivity delivers

  • Unprecedented Revenue Increases: Up to 25% increases in revenues per campaign
  • Significant and highly consistent increases in overall campaign responsiveness and productivity with 200% increases in open rates, click-through rates, and order conversion as well as 40% reductions in unsubscriptions and customer churn
  • New multi-purpose corporate asset: "The Consumer Behavior Bank"