How Does it Work?

Information You Already Have

Companies automatically gather data every time a customer visits their website. As a customer interacts with the website — clicking on objects, searching for information, enlarging a picture, placing an item in a shopping cart, making a purchase, or any of a vast and continuous stream of actions — the customer leaves a distinct digital trail of interest and intent. This trail provides powerful self-generated insight into the predictive purchasing activities and interest in various products, subjects or services. Within a short period of time, as Proclivity continues to automatically collect and process terabytes of online commerce data, a new corporate asset emerges in the form of a specialized consumer behavior bank filled with highly relevant, actionable intelligence on how to market to your customers to immediately generate significant increases in revenue.

Years of Intelligence, Immediate Insight

Given that all of the data that Proclivity needs is often readily available back-end data feeds, many of which are already being sent out to various other third-party systems, integrating your data into Proclivity is a quick and painless one-time set up. Our team handles the entire process, with minimal involvement from your IT department. Yes, this is possible — ask any of our current clients. New accounts are typically up and running within a period of 6-8 weeks, based on extensive mining of preexistent years of historical commerce data, as well as future loads. We don't require proprietary tags, tracking pixels, or place our own cookies. We do all of the heavy lifting and can handle data in any format from any system. We simply ask you to grant us access to data you are already collecting and likely deploying. Any information you currently gather from customers who have opted in to your marketing efforts will do.

Technology that Empowers Creativity

The Proclivity consumer behavior bank empowers online retailers to make better marketing and merchandising choices than they ever have before. Findings are clear and transparent. This powerful, next-generation revenue optimization platform is not based on "Black Box" technology. Our Web-based client interface is more akin to a colorful sandbox and true decision support console that allows marketers to explore, refine, and discover new ways of interacting with customers — ways that lift sales and reduce churn.